We are living in an era where personalization marketing efforts are found everywhere, from initials engraved on your bag, to golden chains screaming out your name. Yet something as personal as a scent is kept rather generic. And that is why we directly fell in love with IDEO Parfumeurs. While walking in Gemmayzeh street, we came across this beautiful fragrance boutique that gives you the opportunity to discover and create your ideal scent. You can tailor fragrances by taking a quick questionnaire and smelling different aromas. The packaging is just beautiful and scented candles and handmade soaps are also available and can help you personalize your home. Smell is the closest sense linked to memory and now you can make them literally unique!