We’ve previously voiced out our love for Jo Malone, and it really counts, given that fact that we are not declaring our affection towards products every day of every week, so when we say we love something we honestly do. As I write these words, I am embraced by Jo Malone’s English Pear and Fresia scent that has made sure my new home smells like a 5* hotel but the latest favorite: Honeysuckle & Davana fragrance. Continue reading “Hello Honey!”
From their candles to their colognes, Jo Malone sure knows how to make one feel exceptional. Like all of its retail spaces worldwide, their new store at ABC mall- Verdun is designed for you to experience the brand. It’s known for its scents that last, luxury candles and bespoke fragrances. A couple of weeks back, I had the pleasure of being invited to the store where their team further explained the brand’s concept. The main focus was home fragrances and oh can they make any place feel like home! We all know that scent is the most powerful memory trigger so if you want to reminisce in a distinctive manner just indulge in their personalized fragrance testing. Continue reading “Jo Malone in Beirut”
We are living in an era where personalization marketing efforts are found everywhere, from initials engraved on your bag, to golden chains screaming out your name. Yet something as personal as a scent is kept rather generic. And that is why we directly fell in love with IDEO Parfumeurs. While walking in Gemmayzeh street, we came across this beautiful fragrance boutique that gives you the opportunity to discover and create your ideal scent. You can tailor fragrances by taking a quick questionnaire and smelling different aromas. The packaging is just beautiful and scented candles and handmade soaps are also available and can help you personalize your home. Smell is the closest sense linked to memory and now you can make them literally unique!